A structured method for SEO Competitor Analysis

2. SEO Competitor Analysis

9. @latenitebird

10. @latenitebird

11. @latenitebird

12. Competitors outrank you
@latenitebird

13. You used to be the
winner
@latenitebird

14. You just expanded into a
new market
@latenitebird

15. You’re worried about a
few specific competitors
@latenitebird

17. @latenitebird

20. Why “a structured
method”?

21. Works for every
language
@latenitebird

24. Identify weaknesses &
opportunities
@latenitebird

25. 1. Track keywords
@latenitebird

26. 1. Track keywords
2. Analyse rankings
@latenitebird

27. 1. Track keywords
2. Analyse rankings
3. Content outreach
opportunity
@latenitebird

28. 1. Track keywords
2. Analyse rankings
3. Content outreach
opportunity
4. Topic searches & trends
@latenitebird

29. 1. Track
keywords
2. Analyse
ranking
3. Content
outreach
opportunity
4. Topic
searches and
trends @latenitebird

32. 1. Track keywords

33. List of keywords you
are targeting
You’ll need:
@latenitebird

34. In my case...
@latenitebird

35. @latenitebird

37. Tip: Categorise keywords
@latenitebird

38. Tip: Categorise keywords
1. By page targeted
2. By topic
3. Informational vs Transactional
@latenitebird

39. @latenitebird

40. @latenitebird

41. @latenitebird

42. @latenitebird

43. @latenitebird

44. @latenitebird

45. @latenitebird

46. @latenitebird

47. @latenitebird

48. @latenitebird

49. Do not rely on Google
translate
@latenitebird

50. Exclude branded
keywords
@latenitebird

51. Track by geographic zone
@latenitebird

52. 1. Track
keywords
2. Analyse
ranking
3. Content
outreach
opportunity
4 . Topic
searches and
trends

53. 2. Analyse ranking
results

54. Your goals

55. Discover all your organic
ranking competitors
@latenitebird

56. How much traffic
competitors are getting
@latenitebird

57. Traffic calculation
Search volume x CTR
@latenitebird

58. Traffic calculation
Site list
Ranking
frequency
Traffic
Paola.com 105 5,560
SEOhelp.org 213 7,775
@latenitebird

59. @latenitebird

60. @latenitebird

61. @latenitebird

62. Keyword-to-URL
mapping
@latenitebird

63. Should you rank or
could you rank?
@latenitebird

65. 1. Track
keywords
2. Analyse
ranking
3. Content
outreach
opportunity
4 . Topic
searches and
trends

66. 3. Content outreach
opportunity

68. Compare backlink
quality
@latenitebird

69. @latenitebird

70. https://www.distilled.net/resources/da-is-the-
wrong-metric-for-reporting-on-link-building/
@latenitebird

71. @latenitebird

72. @latenitebird

73. Download backlink list
@latenitebird

75. Find opportunities
@latenitebird

76. Find: High quality
pages linking to
competitors
@latenitebird

77. Competitor
@latenitebird

78. Competitor
50
10
40
@latenitebird

79. Competitor
50
10
40
@latenitebird

80. @latenitebird

81. What type of pages are
they linking to?
@latenitebird

82. Check hreflang
@latenitebird

83. Competitor’s
page
50
40
Competitor’s
page
@latenitebird

84. Competitor’s
page
50
40
Competitor’s
page
@latenitebird

85. How do these pages
compare to yours?
@latenitebird

86. Is there an opportunity to
improve/change your
page?
@latenitebird

87. Are there topics you could
target on your content?
@latenitebird

88. List:
1. High quality domains
@latenitebird

89. List:
1. High quality domains
2. Pages to change/improve
@latenitebird

90. List:
1. High quality domains
2. Pages to change/improve
3. New topics to target
@latenitebird

91. 1. Track
keywords
2. Analyse
ranking
3. Content
outreach
opportunity
4 . Topic
searches &
trends

92. 4. Topic searches &
trends

93. Why now?

94. Who your
competitors are
Now you know:
@latenitebird

95. Where they are stronger
Now You Know:
@latenitebird

96. Which topics/products
are more important?
@latenitebird

97. Topic trend
@latenitebird

98. Topic trend
@latenitebird

99. Avoid targeting these
trends
@latenitebird

100. One time spike:
@latenitebird

101. One time spike
@latenitebird

102. One time spike
@latenitebird

103. Be aware of seasonality
@latenitebird

104. Topic trend
@latenitebird

105. Find evergreen content
@latenitebird

106. Topic trend
@latenitebird

107. Topic trend
@latenitebird

108. Topic trend
@latenitebird

109. 1. Topics to target
@latenitebird

110. 1. Topics to target
2. How to prioritize them
@latenitebird

111. 1. Track
keywords
2. Analyse
ranking
3. Content
outreach
opportunity
4 . Topic
searches and
trends

112. よくやった できたね
とても賢い すごい
優秀な
2. Analyse
ranking
3. Content
outreach
opportunity
4 . Topic
searches and
trends

113. よくやった できたね
とても賢い すごい
優秀な
3. Content
outreach
opportunity
4 . Topic
searches and
trends

114. よくやった できたね
とても賢い すごい
優秀な
4 . Topic
searches and
trends
High
quality
domains
Pages to
improve
Topics for
content

115. よくやった できたね
とても賢い すごい
優秀な
High
quality
domains
Pages to
improve
Topics
for
content

122. 1. Track
keywords
2. Analyse
ranking
3. Content
outreach
opportunity
4. Branded
searches and
trends

124. @latenitebird